• Uncategorized

  Hello world!

Onsite SEO helps search engines read and understand your website better. This ends up helping people find what they need without confusion and wasting time. When done correctly, onsite SEO improves your rankings and at the same time keeps all your customers visiting happy. Lets get into some of the core steps below!

We start off with an important step for step 1 and that’s making sure you have high-quality content that is sure to keep people engaged. Write helpful text that answers real questions. Make sure you keep it clear and to the point. Use headings to organize ideas. For example, use H1 for the page title and H2 for the main points. Break longer sections into shorter paragraphs to help your readers have an easier time reading your content.

Place keywords in natural spots. Throw them in your title tag and in your first paragraph. Also, try to use them in some subheadings if it works and seems natural. Don’t force them everywhere as Google sees that as spam which can lead to lower rankings and ultimately hurt your website. Write for people, not just for search engines.

The next step is to focus on your page’s metadata. A title tag is kind of like a quick label for your page. A meta description is a short summary that shows up outside the website that people can read to get an overall summary of what your website is about. Keep titles under 60 characters and keep meta descriptions under 155 characters for optimal results. Add one or two main keywords. Don’t overdo it (even though it might be tempting.) 

URL structure is also a big factor. Make links simple, short, and to the point. Try to use words that match the content of the website. An example of this would be if your page was about sourdough bread, a good URL could be something like “mysite.com/make-sourdough-bread.” Avoid adding random numbers or symbols as it does not look as neat. It also doesn’t help search engines or people know what the page is about.

Internal linking is also important as it can help visitors move around your website. It also helps search engines crawl and index your pages. If you are to mention “whole wheat bread recipe” in a post that’s based on baking tips, then link it to your more detailed bread recipe post. This shows readers where they should go next and keeps them engaged. Keeping them engaged also means keeping them on your site longer which is a winning formula.

Also, ensure you have a quick site speed. Slow-loading pages drive people away, especially in today’s world. Use tools like Google Page Speed Insights to see what may be slowing you down and how to improve the speed. You could compress large images or remove heavy scripts. A faster website leads to a better user experience normally which can improve your ranking as well.

Having a responsive design is critical. Everyone has a phone so make sure your page is adjustable to different screen sizes without breaking. test your layout on several websites before publishing your site. Make sure the buttons are big enough to tap on smaller devices. Avoid using tiny text. Google also checks if your website is mobile-friendly. If it isn’t, you may see a drop in mobile search ranking.

Add alt text to images. This text will help describe what’s in the picture. It helps people who use screen readers. Additionally, it gives search engines clues about the image topic. For example, use “woman pouring flour into mixing bowl” instead of “IMG_1234.” Provide clear and concise details to match your content. 

Keep your content fresh. Update your old posts when newer things related to them come out. Search engines like recent and up-to-date info. You may change an old post with new statistics or add a fresh tip here and there. This shows that you care about keeping your site helpful and new. Over time, this can boost your website’s ranking.

Use a simple navigation menu. Put all important pages in clear tabs to avoid confusion. Avoid too many different levels of drop-down as this may cause analysis paralysis to your site visitor. People want to reach a page with as few clicks as possible. If they get lost, chances are, they are going to leave. A clean menu also helps search engines figure out your website structure.

It’s important to track your results. Google Search Console is free. It shows if your pages have certain problems or errors that may be leading to unwanted results. You can fix issues or improve them based on what you see. Google Analytics helps track bounce rate, session duration, and more. These stats show how users behave and what they like and don’t like. If your bounce rate turns out to be high then your page probably doesn’t meet expectations. Change your content or design to lower the bounce rate.

Remember, onsite SEO is an ongoing process that takes time and patience. You won’t see instant miracles or changes overnight. Instead, you should focus on playing the long game and having steady growth over time. Write better pages, speed up your site, and keep people engaged with your content. Over time, search engines notice. You can then enjoy better rankings and more traffic. Good luck!